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How to Sell Commercial Real Estate: Direct Sale, Broker, and What Actually Works

How to Sell Commercial Real Estate: Direct Sale, Broker, and What Actually Works

Skip The Agent Commercial Seller Education

Selling commercial real estate without a broker means signing a direct purchase agreement with a buyer, skipping the 4 to 6 percent commission, and closing in 45 to 90 days instead of 6 to 12 months. The trade-off is a smaller buyer pool and no competitive bidding to push the price. Skip The Agent buys commercial properties directly from owners across the US, with no listing, no broker, and written offer math shown upfront.

You own a multifamily building, a strip center, an industrial warehouse, or a gas station. You want out — or you’re at least running the numbers on what out looks like. This guide lays out the three ways commercial owners actually sell, what each one costs, and when each one makes sense.

The Three Ways to Sell Commercial Real Estate

1. List with a commercial broker The broker markets your property publicly on LoopNet, CoStar, and through their buyer network. You sign a listing agreement (typically 6 to 12 months), they run a call-for-offers process, and you pay a commission of 4 to 6 percent at closing. This is the right call for trophy assets in competitive markets where multiple bidders will push the price above what any single direct buyer would offer.

2. Sell directly to a buyer (by owner) Selling commercial property by owner means you find a buyer yourself, negotiate directly, and hire a real estate attorney to handle the contract and closing. No commission, but significant time investment and no guarantee you’re reaching the right buyers.

3. Work with a direct acquisition company A direct acquisition company like Skip The Agent contracts directly with you as the buyer, matches the deal to a vetted investor in their network, and closes without any public marketing. You pay no commission. The acquisition company is compensated separately by the end buyer. This is the fastest path to a clean close for owners who prioritize speed, privacy, and certainty over maximum price discovery.

To sell commercial real estate without a broker, a property owner signs a direct purchase and sale agreement with an acquisition company or buyer, skips public marketing entirely, and closes in 45 to 90 days with no commission out of proceeds. The price is lower than what a full marketing campaign might produce at peak competition, but the certainty, speed, and cost savings are real.

What a Direct Commercial Sale Actually Looks Like

Here is the sequence Skip The Agent runs with every seller:

Conversation and property fit. We talk through asset type, unit count or square footage, income, debt, and your actual exit goal. We work with multifamily (5+ units), hotels, gas stations, self-storage, mixed-use, industrial, and retail strip centers valued at $500,000 and above.

Offer math. We underwrite using trailing 12-month income, normalized expenses, and current market cap rates for the asset class. According to the CBRE US Cap Rate Survey, cap rates vary significantly by asset type and submarket, and our offers reflect actual market math, not a lowball number. If the math does not support a price you will accept, we say so.

Purchase and sale agreement. You sign one contract. Due diligence runs 30 to 60 days. We assign the contract to our end buyer before closing. You close once, at the agreed price, with standard closing costs.

Closing. Title and escrow handle it the same way as any commercial transaction. You receive the contracted price less standard costs: prorated taxes, title insurance share, transfer taxes, and any existing debt payoff. No commission comes out of your proceeds.

Timelines by Asset Type

From signed contract to close, realistic timelines in 2026:

Asset TypeDirect SaleListed Sale
Stabilized multifamily (5+)45 to 75 days4 to 9 months
Light industrial / warehouse60 to 90 days4 to 8 months
Retail strip centers60 to 90 days5 to 10 months
Hotels, gas stations, self-storage75 to 120 days6 to 12 months
Vacant commercial land30 to 60 days3 to 9 months

Cash buyers can close faster. Most commercial buyers use debt, and the lender’s appraisal and underwriting drives the calendar.

Tax Implications When Selling Commercial Property

This is the piece owners most often underestimate. Selling commercial real estate triggers several potential tax events:

Depreciation recapture. Any depreciation you have taken over your hold period is recaptured at up to 25 percent federal rate when you sell.

Capital gains. Long-term capital gains on the appreciation above your adjusted basis is taxed at 0, 15, or 20 percent depending on income, plus the 3.8 percent net investment income tax if applicable.

1031 exchange. If you reinvest proceeds into a like-kind commercial property within 45 days (identification) and 180 days (close), you defer both depreciation recapture and capital gains. This only works if you have a replacement property lined up — selling commercial property fast and doing a 1031 is possible but tight.

Installment sale. Spreading proceeds over multiple years via seller financing can reduce the tax hit in any single year.

Consult your CPA before signing anything. The tax math on a direct sale versus a listed sale is the same — the sale structure does not change your basis or recapture calculation.

When a Direct Sale Is NOT the Right Choice

A direct sale is not always the answer. Consider a traditional broker listing instead if:

Direct sales consistently make more sense for out-of-state owners, management-fatigued operators, estate situations, and anyone where speed, privacy, and certainty outweigh squeezing the last few percent of price.

If you are weighing the options, our sellers page walks through the trade-offs in detail. Or contact us directly and we will run the numbers with you.

Frequently Asked Questions

How do I sell commercial real estate without a realtor?

Selling commercial real estate without a realtor means contracting directly with a buyer or working with a direct acquisition company. You skip the listing agreement and broker commission, typically 4 to 6 percent, and close through a direct purchase and sale agreement. A real estate attorney handles the contract, title, and closing in place of the broker. The trade-off is less buyer competition and no formal marketing campaign.

How long does it take to sell commercial property?

A direct commercial sale typically closes in 45 to 90 days from a signed contract, depending on asset complexity and whether the buyer is using financing. A listed sale with a broker takes 4 to 12 months from listing agreement to close. Vacant land and simpler stabilized assets close faster; hotels, gas stations, and assets with environmental questions take longer regardless of the sale method.

What are the tax implications of selling commercial property?

Selling commercial real estate triggers depreciation recapture at up to 25 percent on previously taken depreciation, plus long-term capital gains tax on appreciation above your adjusted basis. A 1031 exchange defers both if you identify a replacement property within 45 days and close within 180 days. The tax impact is the same whether you sell directly or through a broker — the sale method does not change your tax basis or recapture liability.

Do I pay commission if I sell my commercial property directly?

No. In a direct acquisition deal, sellers do not pay a commission out of closing proceeds. The acquisition company is compensated separately by the end buyer through the assignment. You receive the contracted price less standard closing costs: prorated taxes, title insurance, transfer taxes per local custom, and any existing debt payoff.

What commercial properties does Skip The Agent buy directly?

Skip The Agent buys multifamily (5+ units), hotels and motels, gas stations, self-storage, mixed-use, retail strip centers, industrial and warehouse, mobile home parks, car washes, and vacant commercial land. Minimum asset value is $500,000. We work with owners across all major US markets and can have a written offer in front of you within 48 hours of our initial conversation.

When does selling commercial property by owner actually make sense?

Selling commercial property by owner works best when you have a buyer already identified, when your asset is in a smaller market where broker relationships add less value, or when you want to avoid a 6 to 12 month listing process. The main risk is pricing — without market exposure, you may not know whether you are leaving money on the table. A direct acquisition company solves this by showing you the underwriting math behind the offer so you can evaluate it against a listed sale independently.


Written by Addai Lewellen and Grant Umali, co-founders of Skip The Agent LLC. Addai brings deep experience in commercial real estate acquisitions and deal structuring across national markets. Grant leads operations, marketing, and investor relations. They handle every commercial deal personally — reach them at skiptheagent.llc/commercial or (574) 702-1622.

No Agent. No Commission. No Listing.

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Addai Lewellen, co-founder of Skip The Agent commercial acquisitions Grant Umali, co-founder of Skip The Agent

Skip The Agent's commercial division is led by Addai Lewellen and Grant Umali, co-founders of Skip The Agent LLC. Addai brings deep experience in commercial real estate acquisitions and deal structuring across national markets. Grant leads operations, marketing, and investor relations. They handle every commercial deal personally — reach them directly at skiptheagent.llc/commercial or (574) 702-1622.